Norwegian Targets High-Spending Cruise Customers

The Skift New Luxury newsletter is our weekly newsletter focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.

Earnings season is a great way to find out what’s actually going on behind the scenes at a publicly traded company. Not only can you see obvious things like revenue and profit, but it’s a good way of finding out what executives see as a priority.

Case in point: Norwegian Cruise Line Holdings and its plans to try to get higher-spending passengers on board. Our story below explains how the company is taking cues from its high-end lines to make the mass-market Norwegian Cruise Line brand a more inclusive product.

But company results can also be interesting for what is not said.

Earlier this year, Belmond floated the idea of putting itself up for sale as part of a wider strategic review. Since then there have been rumors of several interested parties, but nothing concrete. All Belmond Chairman Roland Hernandez would say recently was that the company was “encouraged by the interest third parties have shown,” and that the process was “ongoing and robust.”

Does this mean a deal is on the horizon? Hopefully we won’t have to wait until the next round of earnings calls to find out.

For feedback or news tips, reach out via email at pw@skift.com or tweet me @paddywhyte.

— Patrick Whyte, Europe Editor

7 Looks at Luxury

Photo Credit: A photo of the Haven courtyard area on Norwegian Bliss. The cruise line is targeting higher-spending passengers. Norwegian Cruise Line




Source: https://skift.com/2018/11/14/norwegian-targets-high-spending-cruise-customers/
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